Joel Kaskinen

Title: Social Media Coordinator


Joel Kaskinen (he, him, his) joined the Sioux Falls City Football Club in December of 2021 as the creative behind the team’s social media presence and has been crafting the voice of the brand ever since. A passionate storyteller, Joel uses his background in communications and love of strategy to lead the SFCFC brand in an authentic, original, and uplifting way.

Combining his spirit of activism with his interest in sports marketing and the club’s values-driven approach, Joel elevates Sioux Falls City’s mission of empowering women through soccer by showcasing the positive environment fostered by the players, staff, and community on and off the pitch.

When not posting for SFCFC, Joel can be found at many of the downtown Sioux Falls restaurants and breweries, volunteering with the South Dakota chapter of Moms Demand Action for Gun Sense in America, interviewing folks for his mental health focused podcast, or on a patio with friends.

Joel holds a bachelor’s degree in communications from Northern Michigan University and a master’s degree in educational administration from the University of South Dakota and is a die-hard Wildcat hockey and Coyote athletics fan.

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